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The greatest marketing campaign of 2025 wasn’t about shock value. It was about participation. Most companies spend years trying to make a mascot famous. Duolingo did...
The biggest winners this summer weren’t selling products. They were selling participation. Have you noticed what’s been happening this summer? The FIFA World Cup. Music festivals....
Imagine walking into a crowded room and shouting the same message at everyone in it simultaneously. The college student scrolling his phone in the corner. The...
Casinos don’t make billions because they’re lucky. They make billions because they understand human behavior better than almost anyone else. That may sound like an exaggeration,...
Darnell owned a small hot sauce company in Austin, Texas. The sauce was incredible. Friends loved it. Family couldn’t stop talking about it. But the shelves...
Duolingo Didn’t Go Viral by Killing Its Mascot. It Went Viral by Making Millions of People Part of the Story.
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